Guides
Guides for the first steps.
Plain answers for starting a business: testing an idea, a waiting list, money, first customers. Every fact comes with its source.
AI agents for small business: what to check first
What an AI agent is, and the checks to run before you trust one with your small business: access, approvals, outside content, mistakes, disclosure, law.
Cold email to your first clients: what works and the rules
How to write a cold email that gets replies from first clients, and the rules in the US, UK, Sweden and Canada, as the official pages state them.
How to build a waiting list before you launch
Build a waiting list page that gets real sign-ups: what to write, how to find the first people, the consent rules for emails, and a short checklist.
How to do market research for a business idea
A plain guide to market research for a new business idea: free data, talking to real people, and checking competitors, with official sources.
How to get your first 10 customers
Get your first 10 customers by reaching them one at a time: where to find them, what to say, how to ask for reviews fairly, and a short checklist.
How to start a business in Sweden, also as a foreigner
Steps, fees and residence rules for starting a business in Sweden as a foreigner, read from official pages on 3 October 2026.
How to start a business with no experience
How to start a business when you have never run one: where to get free help, how to start small, what the official numbers say, and a short checklist.
How to validate a business idea without spending money
Test whether people want your idea before you build it: five free steps, the questions to answer, how to take pre-orders safely, and a short checklist.
Starting a company with AI: what it can do today
What AI can do for a new company today, what official statistics show about its use, where it makes mistakes, and what the law says. Checked at sources.
Startup costs and runway: how long will your money last?
There is no single price for starting a business. List your one-off and monthly costs, work out your runway in months, and plan for a slow first year.
Start with your idea.
Say it the way you would tell a friend. The AI takes it from there.